Digital Alchemy

Digital Alchemy hired me as Creative Director to run a design team to deliver digital marketing CRM services to hospitality customers (5-star boutique hotels). Subsequently I created multiple brands, including Digital Alchemy's corporate identity, and helped to expand their product & service offerings which led to an increase in revenue by 400%.

Corporate Identity

Early into the role established a re-brand for the company with a fresh new corporate identity and product content to support all marketing channels including digital, print, experiential and public relations.

Marketing Campaigns

I created and directed many marketing campaigns, including digital (landing pages, micro-sites, email) and print (brochures, magazine ads, trade show exhibits), that helped set Digital Alchemy apart from its competitors and raise brand awareness in the market place.

Initial corporate responsive website re-design, circa 2010, which also included copy-writing and marketing messaging.
Flash was still in play on the web, so I created attention-grabbing Flash headers and explainer content.

Digital Alchemy web site

Digital Alchemy mobile site

Mobile Life Suite

One of the new product suites I created was branded "Mobile Life", which further extended CRM offerings to boutique hotels. The products consisted of a quick-view mobile website, mobile concierge, a survey and an events/conference guide.

Print Media

I designed and produced content for many types of print media including brochures, magazine ads, and trade show exhibits that helped raise brand awareness in the market place, and set Digital Alchemy apart from its competitors.

Digital Alchemy 32 page sales brochure

Digital Alchemy branded business cards

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