KPI Monitor
Campaign tracking and monitoring
Campaign tracking and monitoring
KPI Monitor gives AT&T marketing executives, directors, and campaign managers a way to track and plan every campaign over time, view KPIs, impressions, touch-points, calendar events and view the actual creative at any given time. KPI Monitor provides data visualization in mobile format as apposed to an antiquated spreadsheet fashion. This campaign tracking product was designed from the ground up, by conducting all research, wire-fames, prototyping, high-fidelity design and user-testing.
KPI Monitor video demo - (wire-frame prototype)
KPI Monitor screens: Programs, Calendar, Activity
AT&T Case Study
In-depth case study presentation
In-depth case study presentation
AT&T was struggling to reach specific audiences and demographics on an individual level. I designed this presentation to get this point across and how the Javelin agency could address the problem in an innovative fashion with individualized marketing.
Interactive Sales Experiences
Mobile experiences for sales executives
Created with Ceros, mobile interactive sales tools are used by executive sales & marketing professionals to educate customers on technology and services AT&T offers businesses worldwide. I first story-boarded the experiences with wire-frames and presentations before illustration, animation and interactive were applied.
IOT with AT&T video demo | Try it out! >>
Cybersecurity video demo | Try it out! >>
Edge-to-Edge video demo | Try it out! >>
Immersive Social Media Experiences
Consumer-facing immersive social media campaigns are used to market to specific demographics and products/services. Facebook technology was used by a few campaigns, video ads were used for others. I designed all content experiences, animated the videos and produced the Facebook immersive story ads in the Facebook platform.
Social media video ads
AT&T Intranet Web Experiences
Based on specific CMS platform requirements, I designed several intranet sites for AT&T business portals giving executives and employees modern intranet experiences in-which to support daily activities and information on the numerous business products and services.
Final screen designs: House Accounts,Scheduler,
Journey of One
Pitch concept for individualized marketing
Using a special CMS platform that constructs individualized marketing, content creators can produced segmented campaigns that target specific sub-demographics based on cohort marketing data.
